As the media landscape progresses, there is more spotlight on digital media. Readers have been forsaking print papers for a considerable length of time, and the news channels are battling to retain its viewership. Be that as it may, notwithstanding the need to downsize, re-structure, and adjust to new innovations, the circumstance isn’t all awful for old media to cause its death.
The Changing Pattern
Conventional news sources are adjusting, changing, and progressing. To an ever-increasing extent, what we call “the media” has transformed to form a dynamic crossbreed. Newspapers have now turned into e-papers and blogs.TV broadcasts fuse responses from Twitter. Radio projects use webcams and coordinate Facebook as a springboard for discussion. Old media is re-developing itself to remain significant. Be that as it may, at its gist, it stays an indispensable backbone of modern journalism. One such great example is The Levant News Agency, established in 2015, which has gained fame due to its impeccable news website that is updated daily for readers to remain informed of the global happenings. The Levant is a bilingual (Arabic/English) monthly newspaper published in London and a daily online media outlet and now a part of The Levant News Media International and was founded in 2019. It provides news coverage and exclusive political reports, with a focus on the MENA region. Significantly, The Levant News stands out as a reliable source of balanced information on a volatile region that is dominated by political turmoil and conflicts.
Traditional Media Remains in Demand
Individuals have not totally neglected customary media. As a matter of fact, traditional media remained a source of authentic information during the Pandemic period of 2020, when the world suffered through the ‘infodemic’ caused by a myriad of useless and fake information provided on social media platforms.
Indeed, even as portable and social media propensities advance, the traditional news platforms have not been abandoned.
Old media is simply being perceived in an unexpected manner. Numerous individuals read the news on the web rather than getting their fingers filthy, skimming a printed version of their preferred paper. In fact, news blogs remain the most read content online. Social media destinations additionally minister and feature customary reports to draw them out to the public. There has been some controversy about how this is done, and, as of late, Facebook has attempted to address worries by changing how it decides its Trending Topics.
Additionally, there has been a slight increment in viewership for local TV news in the form of podcasts. People can become aware of the latest happenings without investing much energy to read and can even tune in to audio while commuting or running errands. The modern population is thirsty for ease, and desire for things that do not take up much of their time.
News Connects the Global World
With the multiplication of cell phones and social media life, news has gotten increasingly available and; thus, news utilization has expanded over all ages. Be it millennials or generation Z, everyone regularly brags that they get all their news via social networking platforms. It shows that a significant portion of Twitter and Facebook clients currently, these social media platforms fill in as a hotspot for news about occasions and issues outside the domain of loved ones.
Be that as it may, the thing to recall when taking a gander at the news on social media, by and large, those web-based social networking stages are connecting to increasingly conventional media. Regularly, the material people consume was initially detailed and delivered by old media news outlets. Significantly, the news platforms are considered one genuine platform to consume authentic content from, without the risk of getting up caught in the realm of false information. This explains why Levant News Media’s website is acknowledged as one authentic source of the latest happening in the world in the Middle East.
Traditional Media is Still Alive
Truth to be told, traditional media is not at all dead. The conventional methods of journalism can be regarded as deceased, but not the media itself. All it requires is a breath of new life, to gain back its notoriety and viewership. The fresh breath refers to the need for traditional media to utilize modern platforms like social media networks, blogs, and YouTube channels as their medium of communication.