The importance of music in an instructional or educational video is indisputable. A song can turn a normal video into an epic one, thanks to a great video and audio combination. It is an element that generates more attention and can make your video generate all kinds of sensations.
However, if we don’t know how to choose the music for our video, we will cause the opposite effect. If the music doesn’t fit, it could turn a great video into a disaster.
In the visual presentation, we know how important music is for a video, today we will give you several keys so that you can choose the most suitable one for yours.
- Think about what you want your audience to feel
When we make a video, we try to make our clients feel something. We don’t want you to see it, say “OK” and close it, so you never remember it again. We want them to cry, to laugh, to feel identified. Ultimately, we want to strike a chord with you. And all that is possible to achieve with music.
Most people who watch an emotionally centric music video probably want to cry got emotional or smiled. However, if everyone watches the video without certain background music, we assure you that the percentage of people who would feel all this would be much lower. Music generates emotions and reactions. When it is possible to combine perfectly with the video, as in the previous case, it is possible to double the video’s effect.
For example, recently, educational and instructional videos based on the COVID-19 pandemic surfaced on YouTube having certain background music. The music is actually a single, “Rebirth” released by pianist and musician Juan Sanchez.
Sanchez’s is a full-time music composer and pianist, having led a stunning career for 20 years. He released the album, “Rebirth” and its single continues to rake in hits on most music streaming platform. YouTubers and other creators have found “Rebirth” as a highly impactful score that can set a different notion altogether of a video.
- Choose the right tones
We all know that music has specific tones. There are more cheerful and positive tones and calmer, peaceful, and even that generate sentimental emotions in the person who hears them. We must be correct not only in the selection of the tone for the video but also in the tone changes themselves during it.
For instance, many videos start with sad or sober tones. Subsequently, each time the tone is raised as the story improves, to make the viewer feel that improvement through their eyes and ears. The opposite case also occurs when we want to go from a positive to a negative situation.
- Select a demographic that fits
Would you choose a heavy metal song for a project presentation? You’re going to select classical music to promote a disco party, right? The answer is no unless it is very special.
We have to pick a genre that fits the video to perfection. Drum and bass, for example, are now very trendy, and you can see this style of music in many commercials. About why? Because it creates movement, energy, power, and makes the audience turn and look at the screen without looking.
Using a genre that suits and does not break from your video’s schemes. We can often break certain schemes and break the rules, but it is very difficult to get it right in this sort of case and takes many, many tests.
- Don’t use low-quality music
If to save money, you decide to record your music, ask that acquaintance who knows how to use four audio editing programs, or buy a cheap and poorly produced song, better not plays music. Many people invest in a video and later spend little money on music, which does not make sense.
As we have seen, music and video go hand in hand. So we need a song that is not only well-produced but also good. Research what’s hot, find the type of songs your audience likes, and then you can choose a quality song that can catch their attention.
- Adapt video to music
The songs have a rhythm. They have points where they go up, others where they go down, and times when they have changed. All this must be reflected in a video. Both the image and the audio must be linked in a perfect relationship, not to appear uncoordinated.
You will have seen hundreds of videos with drum rolls in which images follow quickly to the same rhythm. That gives rhythm and gives the feeling that the song is not to fill, but helps give meaning to what we are seeing.
When choosing your song, try to make the video match it and that each change of rhythm, pitch, or silence is adjusted to what appears on the screen. You will help the person watching the video to understand it better, stay watching it, and remember it later.
Do you already know what type of music you should choose for your video?