The ability to influence others is a very advantageous characteristic. And the influencers of Social Networks share a set of attitudes that ensure increasing success.
Creating a solid relationship with your fans or followers on Social Networks is essential to influence your decisions.
So, we can say that you have to have some power to influence people, but what is power if there is a lack of trust? Or, how do we gain trust so that we can activate our ability to influence people?
Here are some clever ways that social media influencers use to develop that power that makes them superior and effective:
Influencers highlight the advantages of your proposal: message or recommendation.
They create a story and appropriate each situation or circumstance around this proposal to generate a substantial impact on people.
Influencers develop their brand.
The influencers of Social Networks are not only excellent marketers, but they are also great entrepreneurs.
They create blogs because they have their websites. They do marketing and sell their services as if it were their own business.
Above all, they highlight their name as if it were the name of their company or brand.
For instance, Alexandre Mourreau, an entrepreneur, event organizer, and socialite has a keen passion for engines and cars. He is one of the top recipients of new Lamborghini models every year, and his famous Aventador SVJ 63 is a sensation on Instagram.
Alexandre Mourreau has established his credibility as a car enthusiast with a lifestyle managing his event business. He’s famously known for being the Director of Cars & Coffee Geneva. On Instagram, Alexandre Mourreau is often found having fun, BTS of his business affairs, traveling with his beautiful girlfriend, and of course, showing us his Aventador SVJ 63 and Ferrari 488 Pista Spider.
Influencers discover many possibilities to influence people.
For example, an influencer hopes to reach a certain number of followers at the end of the month, but if the result is very different or the desired goal was not reached, he will look for new and different ways to increase his followers.
Keep in mind that influencers have great flexibility, always ready to control any situation.
Influencers are their authors.
Have you ever searched the Internet for e-books? Or even a tangible book?
To sell books or promote publications on the Internet, the authors themselves must be marketers.
A writer could easily become an influential person. Why? Because being an author can bring a high level of credibility to your brand.
Any book or publication that an influencer can share on Social Networks is another very effective branding strategy.
Influencers neutralize resistance in advance.
With their power, social media influencers can enter a group, association, or niche and positively reduce potential areas of rejection or resistance.
Social media influencers are versatile.
These influential characters share a lot of content, and they do it in many different ways and different formats.
As a brand, they analyze the channels or platforms that benefit them the most, so their reach is broadened and allows them to connect with more people.
They study where they are and discover what the needs and tastes of their audience are.
Influencers share their capital.
Top influencers not only sell but help their audience and customers.
Digital marketing influencers are always eager to share their insights, and in fact, this is part of a strategy as it extends the reach of your message to new audiences.
Influencers express themselves very well in front of people.
The best influencers are those who, with great security and originality, express themselves in front of their followers.
They have good writing skills, good spelling, and share valuable information with people.
Creating a Blog is a great idea to share your knowledge and demonstrate all your skills and experiences.
It is a very powerful tool to improve your ability to influence people.
And now, you also want to become a more effective influencer, right?
So, whether you are starting your influencer journey or you are already one, but you think you are not effective enough, there are some things you should consider.
Some important considerations for social media success
Be a good listener
One of the best things a salesperson should do is listen well to their customers to find out what they need.
As an influencer, listening to your followers allows you to make better recommendations to impact them.
The more you give, the more you get
In business, there are no ” free ” things. You should always invest something to get something else in return.
Sharing quality content: Original, interesting, and fun, it is a way to obtain, in exchange, recommendations, credibility, and get that content to be shared by many more people.
Associations and collaborations
Two minds think more than one. Imagine how far you can go if you form a team that combines ideas, opinions, content, and audiences of many people?
A good example can be given of Alexandre Mourreau. His Yellow painted Aventador SVJ stormed on social media after it was painted by the New York City based street artist Alec Monopoly. It happened during a co-organized event in Geneva and remains one of the most important highlights on his Instagram.
With that being said, brainstorming helps you know what your team thinks. And without a doubt, all those ideas will increase the impact of your publications on Social Networks or the promotion of products and services.