Companies are currently facing an inevitable digital transformation that entails the introduction of new business strategies, changes processes at all levels of the organization, and the incorporation of technologies that must generate a new reality of business implementation and growth.
It is not easy for new businesses and entrepreneurial projects to compete in the new scenario of digital companies and brands. Many of its managers have firmly believed in digital marketing and communication tools’ infallibility, granting them tactical and strategic virtues for business development that they do not have by themselves.
In these times of digital evolution, companies are trying to do the best they can to stay in the race of an ultra-competitive market where in general, it can be said that, as always, the largest ones are growing at a good pace. At the same time, SMEs and Startups fight hard to find your profitability space. And only a few do.
The cases of projects that begin with great passion and ambition are in abundance, and little by little, they find themselves with the reality of a difficult market where success is not always within reach. And we all wonder: what are the reasons for failure?
Today, the entrepreneur who sets out to develop a business tries by himself with the digital means available at his fingertips to attract customers’ eyes: promotions, advertising, and marketing campaigns, social networks, etc. But these actions are carried out without a Prior strategic plan, and adequate knowledge does not always achieve the desired success.
It happens that practically universal access to dissemination tools such as Social Networks, the web, or the blog has largely promoted the idea that if others do it (attract and retain customers), anyone can do it the same. Unfortunately, this is not the case. And taking time to realize this fact often represents the quickest and most direct path to failure.
For decades (with the birth of the consumer society), companies have been competing with the same commercial objectives and practically the same strategic arguments. The rules of the game have been based on being powerful enough and having the financial means to try to ruin a good part of the other weaker competitors in the market.
What can an SME, a small company, or a self-employed entrepreneur do in this scenario ‘ Wrinkle? Give up the battle for the loss? Without a doubt, the challenges are many, and the answers are not unique and valid for all cases.
However, currently, the sense of companies and the vision that new digital customers have of them introduces new variables in the competition game in direct relation to the use of digital marketing strategies that companies must carry out.
The importance of the digital brand
Many new companies, that is, the native digital ones, have been born and progressed under the protection of the strategies and tools of communication and digital marketing.
These brands are inexorably linked to the vision that Social Networks, the Web environment, Apps, and video have offered since their birth, reflecting with those same means their growth and progressive approach to the client.
That is why a digital brand has a rational value for its owner and a more emotional one, although not without a sense of utility for the customer: how did I discover this brand? What value does it transmit to consumers, what things does it talk about? These are some of the questions that the user usually asks directly related to the image, reputation, and culture that a certain company transmits.
Welcome to the Era of the Social Customer
Digital marketing introduces a set of techniques and skills on the part of those who develop it, basically aimed at promoting products and services and creating a recognizable digital brand image among the target audience and maintaining it over time.
Today consumer trends multiply and vary, transmute or simply die much faster than at other times. It is not strange that Google likes to highlight and predominate in its searches, which is fashionable in society. The search engine is the paradigm as a showcase of the current digital consumer society, and by now, we all know that what does not appear on Google simply does not exist.
Keys to developing the business with Digital Marketing
Properly used digital marketing techniques and tools help business success by targeting the right consumers or audiences who are most likely to purchase the company’s products or services. This segmentation allows you to define the scope of the actions and focus only on those consumers who have shown a real interest.
Facebook Advertising allows you to target users of a particular age range or have shown an interest in a specific product niche. Similarly, Twitter Ads (Twitter for Business) or Instagram Ads are tools that allow you to attract traffic to the web and/or conversions such as application downloads, access, and submission of forms or direct sales.
PPC or Pay Per Click Advertising is another way to access a specific product or service segment and bring in new customers. PPC ads are displayed alongside search results on the Internet and effectively make it possible for users to access what they are looking for.
Taking the customer into action by using strategies to get visitors to stay longer on the company’s website and converting them from visitors to potential customers can be achieved using CTA (Call to action) buttons that can be presented in many ways and with different objectives: buy, registration form, request for information, download a brochure or brochure, etc. according to the requirements formulated in the company’s strategy.
The marketing email in its association with known as Landing Pages is one of the best techniques for catching ‘leads’ and amplify the value and scope of products and services. These campaigns are especially efficient when they include quality content, videos, relevant and interesting information, and not exclusively commercial, to create a channel for capturing traffic, registrations, qualified leads, and customers that can subsequently be managed efficiently by the company’s sales representatives.
The advent of specialized digital marketing agencies
In the past decade, more and more corporations have outsourced their marketing and promotion wing due to the successful track record of digital marketing agencies. These agencies are highly specialized in the most crucial segments of digital marketing. A number of successful agencies have strategized and executed marketing campaigns to highly successful runs.
Agencies are dynamic in their business model, and there are big names that continue to dominate the industry including the likes of Digital Resource. The agency based in Palm Beach, Florida has had a surreal rise in recent years, maintaining a proven track record of success and a handsome client portfolio.
As a full-suite digital marketing company, Digital Resource specializes in optimizing search engine rankings, social media engagement, digital media synergy and integration, lead generation and generating quality revenue from sales.
The company also strictly follows a complete business transparency policy, negating from black hat practices and allowing their customers to benefit from real-time and genuine data-driven results.