In the corporate world, business writing is an everyday activity. From writing emails, drafting memos, to creating presentations. A study by Towers Watson also proves to engage employees effectively and produce ideal outcomes; companies should have good communication.
It develops courage, encourages motivation and instills discipline. On the other hand, producing poor business writing can prove disastrous. That’s why you need to invest time and energy in crafting a well-developed MBA capstone project.
In any writing activity, practice makes perfect. Therefore, we share with you valuable tips to help you improve your business writing skills:
• Know your audience
Your target audience determines how and what you write. Before, you write down a single word, put yourself in their shoes. How would you like the delivery of the intended message to be?
In a manner that would effectively communicate with you. Determine their goals and challenges and try to address this in your content. The same applies to your business capstone project ideas.
It has to be something that would leave a mark to the reader.
• Define your Purpose
Purpose to answer all the relevant questions of the audience. The Who? What? When? Why? Where? Also, don’t forget How? Doing so will help you anticipate the questions the reader may have concerning your content.
Addressing these questions keeps you from moving away from your intended goal. Including a call to action will act as a guide to the reader. It should come at the end of the content, however.
If it’s a sales document, write from the perspective of the customer.
• Be Concise
Remember, has other issues to attend to. Therefore, strive to get to the message, as soon as possible. Use your words sparingly.
That means you should avoid lengthy sentences. Avoid jargon, especially those that carry little meaning. Plain language is good enough.
Also, use strong but brief phrases. Be professional in your use of language. It, however, doesn’t mean that you should be formal at all times.
It may alienate your readers. Instead, use a conversational tone.
• Logical Flow of Ideas
Keep your discussions smooth and thoughts cohesive. It is also essential in MBA capstone. Proceed logically, as you move from general information to specific details.
It would be best if you had one central idea, and supporting sections. When you make a claim, ensure to give specific examples. Also, remember to arrange the information in order of importance.
A logical progression of thought makes it easy for the reader to understand the message conveyed. Create an outline for the document, if you have to.
You can also create templates for the documents you have to produce. Tweak them depending on the situation.
• Proofread and edit
We have already outlined what poor business writing could lead to. Therefore, proofreading is a vital stage of the business writing process. Print the content and read it out loud.
Take time away to refresh your mind, before you start editing. Watch out for unnecessary words. You need to eliminate them. Ensure that you have produced text that is in line with the Grammar and spelling rules.
Rewrite the parts that seem awkward.
As storytelling has become more critical in business, it is vital that you hone your skills. Before you send any business document, think critically about the contents. Are you comfortable with it?